This advertisement from the 1976 issue of Caravan magazine inviting amateur photographs by readers showcases yet another platform for dedicated photography at the time. The Caravan was first launched in 1940 by founder Vishwa Nath as the first magazine published by Delhi Press. It closed in 1988 and was revived in 2009. Other sections such as “Picture Panorama” or the poetry section of the magazine would also feature works of professionals from around the world.
Images courtesy: The Asiatic Society of Mumbai